Buju Banton’s ‘Coconut Wata’ gets Jay Will video treatment

Grammy Award-winning reggae artiste Buju Banton has unveiled the first visual for his single Coconut Wata (Sip) a vibrant dancehall track from his Grammy-nominated album, Born For Greatness.

Collaborating with the 100 Coconuts brand for the Jay Will-directed video, Buju Banton and the brand aim to promote authenticity and celebrate the refreshing purity of coconut water, as well as the ‘keep it real’ message conveyed throughout the song.

The video showcases picturesque scenes of sandy beaches, towering cliffs, and hidden rivers, perfectly capturing the essence of the song’s scorching summer vibe.

Coconut Wata (Sip), the producers say, “symbolises taking a momentary break from the stresses and negativity of life, focusing on the simple pleasures that bring joy and tranquility”.

With lyrics such as “while we a sip coconut water/Well them jus a trip/ We look on them and notice/ How them ship jus a dip,” Buju Banton offers an empowering message of finding inner peace and happiness.

Since its release in September, Born For Greatness has struck a chord with fans and critics alike. RollingStone magazine noted that “Buju Banton and Victoria Monet Body Touching Body transcends time”, and HYPEBEAST asserted, “Buju Banton proves he’s Born For Greatness with the new album.”

With millions of streams and YouTube views, Born For Greatness has solidified its place as one of the standout projects in Buju Banton’s illustrious career.

Born For Greatness follows Buju Banton’s critically acclaimed Upside Down 2020, which secured a Grammy nomination for Best Reggae Album in 2020.