Millions of Brits are eating chocolate incorrectly

Scientific research from Galaxy has concluded that the correct way to store chocolate is in a cupboard at a temperature of 18 degrees – not in the fridge as over three-quarters (78 per cent) of Brits currently do.

This comes despite the UK being a nation of chocoholics with one in three (34 per cent) revealing that they eat chocolate on a daily basis.

Galaxy has commissioned food scientist Natalie Alibrandi to develop a rulebook for optimum chocolate enjoyment – revealing the 'Ten Commandments of How to Eat Chocolate'.

It is recommended that people eat chocolate earlier in the day – between 9-11 am – for a mid-morning pick-me-up and limit distractions while eating chocolate to allow the senses to be focused on the experience.

TV wine connoisseur Olly Smith is featured in a new video recommending that Brits smell and savour chocolate like a fine wine.

Victoria Gell, brand director, Galaxy chocolate, said: "With over half of the UK stating chocolate is their favourite treat, we’re keen to share these tips to help create the ultimate indulgent pleasure experience.

"At Galaxy, we know a thing or two about that thanks to our silky, smooth chocolate setting the gold standard for taste. We want to help Brits understand the subtle nuances and characteristics of chocolate while, of course, giving it the full respect it deserves!"

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