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McNeill, Pennicook attend leading travel trade show in Berlin

Published:Sunday | March 8, 2015 | 6:23 PM
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Director of Tourism Paul Pennicook (right) is happy to host Max Jacob (second right), TUI’s product manager for the Caribbean, in the Jamaica Tourist Board (JTB) booth at the recently held ITB Berlin 2015 in Germany. Pennicook is joined by Minister of Tourism and Entertainment Dr Wykeham McNeill (left) and the JTB’s regional director for continental Europe, Gregory Shervington. TUI is the world’s number-one integrated leisure tourism group and Germany’s largest tour operator.
The Jamaica Tourist Board’s booth showcases the destination’s resorts and attractions. The booth served as a meeting place for the island’s tourism partners to network and engage in business consultations with members of the international travel trade during ITB Berlin 2015 in Germany.
Contributed
Minister of Tourism and Entertainment Dr Wykeham McNeill (right) shares a moment with the Jamaica Tourist Board co-exhibitors at ITB Berlin 2015. From left are: Mystic Mountain Ltd and Mystic Ridge Resort’s Marsha Mattos, Round Hill Hotel & Villas’ Josef Forstmayr, Jamaica Tours’ Noel Sloley Jr, and Sea Garden Beach Resort’s Tricia-Ann Bicarie.
Minister of Tourism and Entertainment Dr Wykeham McNeill (left) meets with the Jamaica Tourist Board’s (JTB) European representatives at the Jamaican Embassy in Berlin, Germany, on Tuesday, March 3, for updates on European source markets. Also pictured from left are: Director of Tourism Paul Pennicook; JTB’s regional director for for continental Europe, Gregory Shervington; JTB’s representative for Italy, Brian Hammond; the JTB’s representative for Spain and Portugal, Marc Meister; and the JTB’s representative for the Netherlands, Hans van Wamel (foreground). More than 12 per cent of Jamaica’s stopover arrivals are from the UK and Europe.
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Minister of Tourism and Entertainment Dr Wykeham McNeill and Director of Tourism Paul Pennicook were in Germany and participated in the world's leading international travel trade show, ITB Berlin, which was held from Wednesday, March 4 to Sunday, March 8.

ITB Berlin, considered the largest travel trade show in the world, is a key business-to-business platform for tourism industry partners to network, negotiate and do business. More than 10,000 exhibitors from approximately 190 countries exhibited their innovative products and services to the more than 110,000 trade visitors who attended the five-day event.

The Jamaica Tourist Board (JTB) mounted an interactive booth at the event in Berlin, along with 17 co-exhibitors, to showcase the island's flagship resorts and attractions to buyers from Germany and throughout Europe. The JTB's regional director for continental Europe, Gregory Shervington, was also in attendance to market the destination.