iCool ads way over the top

THE EDITOR, Sir:

Who on earth advised iCool that women dressed in posterior balancers indicated thirsty to a refreshment-drinking public? Even more, what is the meaning of the hyper-exaggerated open-legged stance that the models adopt when drinking from the bottle?

This is so far removed from the brand image I have when I think of the product (maybe my children shouldn't be drinking it?), but then maybe it's just me who doesn't get it.

LISA BELNAVIS EDWARDS