Tourism attractions don't come cheap!
Published:Thursday | June 28, 2018 | 12:00 AM
THE EDITOR, Sir:
Sustainable tourism attraction development comes with high costs - (initial capital outlay and operational expenditure 365 days a year). I urge Kelly McIntosh, who wrote the column 'Puerto Seco beach bummer' (June 27, 2018), and others of similar thinking, to refrain from using oversimplified generalisations. Running a business anywhere is difficult, and in Jamaica, we have our own unique challenges.
Jamaica needs more social investors with significant amounts of capital, like Kenny Benjamin, to unearth the true potential of idle, dilapidated and derelict natural assets, such as land, which has been left for waste, while our people cannot find jobs and turn to crime as an easy option.
Knee-jerk responses are typical of many discussions, using the 'poor little man' as a smokescreen. We must stop it.
The bad thing is that this message is always highlighted, which keeps Jamaica looking, smelling, feeling and tasting poor. It's time to build Brand Jamaica.
EDWARD CHIN-MOOK
CEO, Global Ink