Lupita Nyong’o named Chanel ambassador

PARIS (AP):

A giant empty cage greeted Chanel’s guests at its return to the Grand Palais on Tuesday. Though perhaps not intentionally symbolic, the décor seemed to capture the current state of the house itself: a majestic structure empty of creative direction. With Virginie Viard’s recent departure, Chanel finds itself at a crossroads, as the fashion world eagerly awaits the appointment of a new creative leader.

Meanwhile, in a powerful step toward embracing diversity, Chanel announced Lupita Nyong’o as its newest ambassador. The appointment of the Oscar-winning actor, who is Kenyan Mexican, comes at a pivotal moment for the French fashion house that had faced criticism in the past for its lack of inclusivity. This move follows the widely-lauded appointment of British-Indian Leena Nair as Chanel’s global chief executive in 2022, making her the only woman of colour at the helm of a major luxury brand.

Nyong’o shared her excitement and the deep sense of responsibility accompanying the new role. “It’s a great honour,” she said. “Chanel is a legacy brand with a long history. And to be the newest face of it feels monumental. I feel very, very proud and excited to take this new journey with a brand that I think is dynamic and always feminine and regal.”

Nyong’o’s appointment comes as a breath of fresh air in an industry criticised for lack of diversity and reluctance to change. The number of black designers leading heritage houses remains alarmingly low – currently only Balmain’s Olivier Rousteing and Louis Vuitton men’s designer Pharrell Williams hold such positions in Parisian legacy brands.

For Nyong’o, joining Chanel is about more than wearing beautiful clothes – it’s about contributing to a narrative shift in fashion. “The message that I bring naturally and deliberately to the role is that things have changed. And we don’t want them to go back to what they once were,” she said.

INSPIRATION

Nyong’o drew inspiration from watching a recent documentary about Bethann Hardison, the iconic model and activist who was at the forefront of pushing for diversity in fashion during the 1960s and 1970s. Hardison, who rose to prominence after her appearance at the historic 1973 Battle of Versailles – a groundbreaking fashion show that brought American designers into the spotlight – became one of the first high-profile black models and an outspoken advocate for change.

“In that documentary, I was really alarmed to see how much work had been done to diversify the fashion industry, but then how much it reverted to monoculture in the following years,” Nyong’o said.

Hardison’s tireless efforts led to significant gains for black models in the past, but the subsequent regression underscored how fragile those victories could be. Her fight for inclusivity in fashion serves as both a cautionary tale and a source of inspiration for Nyong’o, who now finds herself continuing Hardison’s legacy.

“It took a step back, so for me that was testament to the fact that it takes consciousness. It’s a conscious effort that has to be made on a daily basis and in present time. You don’t fix it once and then hope it stays that way,” Nyong’o added. She sees Chanel’s decision to name her as an ambassador as part of a broader, deliberate declaration: “I feel like these movements that Chanel is making are part of declaring a desire to represent a more realistic world. And I’m proud to be one of those faces that is sending that message.”

The importance of visibility in reshaping perceptions cannot be understated.

“When I was growing up, I didn’t see myself in ads for brands like this. It resulted in me going through quite the identity crisis and feeling undervalued by the world,” Nyong’o said candidly. She recounted those early days – staring at glossy magazine pages, searching for a face that mirrored her own, only to find none.

Now, she imagines a little girl somewhere, watching her in a Chanel campaign, seeing someone who looks like her – someone who is elegant, celebrated, and valued.

“I would hope that there is a message for little girls,” she continued. “My work as an actor and as an author, as a podcast maker, and now as a brand ambassador, is to change that by just occupying the space.” It is a powerful reminder of the transformative impact of representation; when someone finally occupies a space that was once empty, it changes the way people see themselves and the world around them.

The luxury sector has frequently been accused of tokenism and superficial diversity efforts – making short-term gestures without genuine long-term change. Nyong’o is determined to make her role count, embodying the idea that representation must come with influence and purpose.