Cooyah launches Grand Slam Track capsule collection
Published:Friday | March 28, 2025 | 12:06 AM
Culture and fashion brand, Cooyah, has been tapped to create an exclusive collection for the inaugural Grand Slam Track event to be held in Kingston, Jamaica.
The capsule collection – featuring hoodies, T-shirts, and caps – will be available for a pre-drop at Cooyah’s Kingston store at 96 Hope Road on April 2. This will give fans first access to the limited-edition first pieces. Fans will also have the opportunity to shop the collection at the Grand Slam Track meet over the three days. This partnership is powered by Kemet Apparel Group, which relaunched Cooyah’s retail operations in Jamaica in 2022.
Dionne Gordon, COO of Cooyah, is excited about the partnership, stating, “Collaborating with the Grand Slam Track team has been great. They gave us creative licence to express the essence of Jamaica in our designs and the fans will be happy with the collection. The designs pay homage to Jamaica’s rich track legacy. Partnering with a track legend and superstar like Michael Johnson is an incredible opportunity for a homegrown brand.”
Created by the legendary four-time Olympic champion Michael Johnson, Grand Slam Track aims to revolutionise track racing globally. As the sprint capital of the world, Jamaica was selected to launch the league, with the inaugural Slam scheduled for April 4 to 6. Its fast-paced format is designed to bring the world’s best and fastest athletes together at four major events each year. It will see the biggest head-to-head showdowns in the sport, which usually only take place at the World Athletics Championships, every two years or the Olympics, once every four years.
As part of its commitment to leaving a lasting impact, in addition to working with a local brand, Grand Slam Track will feature a commissioned mural that will be donated to a local charity. “We’re excited to work with Cooyah as part of our debut Slam in Kingston,” said Teresa Palladino, vice president of marketing and partnerships for Grand Slam Track. “We want to build a lasting relationship and legacy with Grand Slam Track in Kingston, and collaborating with Cooyah is a big part of that.”
Known for its bold graphics and deep roots, Cooyah has a legacy of infusing Jamaican culture into its full range of clothing from resort to streetwear. Cooyah is a long-standing supporter of track. It was the official merch sponsor for Jamaica’s women’s 4x400m relay team at the 2004 Athens Olympics, and now, it’s bringing that same energy to Grand Slam Track.
This is the second major partnership for Cooyah this year. The brand, in February, teamed up with Bridget Sandals to bring their sandals to St James.
Bridget Sandals’ handcrafted leather footwear are now available at Cooyah’s second-city retail location in Rose Hall, at Mainstreet Mall.