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Century 21, ATL join forces to elevate experience of homeownership journey

Published:Monday | January 8, 2024 | 12:06 AM
Sealing a partnership last Wednesday, executives from Century 21 Jamaica and Appliance Traders Ltd (ATL) gather to ink the deal. Present are (front row, from left) Brad Wong, managing director at Appliance Traders Ltd; Jordan Chin, executive chairman at Ce
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Sealing a partnership last Wednesday, executives from Century 21 Jamaica and Appliance Traders Ltd (ATL) gather to ink the deal. Present are (front row, from left) Brad Wong, managing director at Appliance Traders Ltd; Jordan Chin, executive chairman at Century 21 Jamaica; and Collet Kirkcaldy, general manager at Century 21 Jamaica. The back row witnesses include Bryan Stephens, commercial director at Appliance Traders Ltd, Shauwn Gracey, sales manager at Appliance Traders Ltd., and Andre Wellington, marketing coordinator at Century 21 Jamaica.

In a move expected to redefine the landscape of real estate and home enhancement, Century 21, fortified with a majority stake from FirstRock, has unveiled a strategic partnership with Appliance Traders Limited (ATL).

The ground-breaking collaboration sets the stage for a harmonious fusion of real estate services and top-tier home products, enhancing the journey to homeownership for clients across the board.

Under the partnership, ATL will play a pivotal role in providing an array of high-quality appliances and other premium products for use at various Open Houses and C21 events. The infusion of cutting-edge appliances is aimed at elevating the overall experience of prospective homeowners as they explore potential residences, envisioning the perfect dwelling complemented by the finest in home technology and comfort.

ATL said its commitment to excellence in product selection and customer satisfaction aligns with Century 21’s dedication to delivering exceptional real estate services.

Bryan Stephens, commercial director at ATL, said, “The team and I are thrilled with the foundation being built, which, when brought to life, will give rise to a great partnership between Appliance Traders Limited and Century 21, two industry titans. This collaboration offers an all-encompassing solution for new homeowners, marrying Century 21’s exceptional real estate services with Appliance Traders Limited’s top-quality products.”

Reflecting on the groundwork of the partnership, Jordan Chin, executive chairman of Century 21 Heave-Ho Properties Jamaica, shared his perspective.

“In our quest to redefine modern homeownership, we have found a kindred spirit in Appliance Traders Limited. Our partnership extends beyond property transactions; it’s about crafting an encompassing experience. We’re not just unlocking doors; we’re opening the gateway to a seamless fusion of comfort, luxury, and a sense of belonging.”

The partnership between Century 21 and ATL signifies a shared vision of a future where acquiring a new residence and transforming it into a personalised sanctuary is a unified, enjoyable journey.