Jamaica to host Caribbean Travel Marketplace
Published:Thursday | March 14, 2024 | 12:31 PM
Jamaica is to host the 42nd Caribbean Travel Marketplace in Montego Bay, St James.
Organised by the Caribbean Hotel and Tourism Association (CHTA), in partnership with the Jamaica Tourist Board (JTB), it will be held from May 20 to 22.
Over 1,000 delegates and more than 150 buyer companies are expected to attend.
It will also see key stakeholders from key markets for Jamaica such as the United States of America, Canada, and the United Kingdom.
Speaking at a press conference at the JTB's Kingston office, CHTA president Nicola Madden-Greig expressed optimism about the region's tourism industry.
She highlighted that 2023 saw a three per cent growth in tourist arrivals, marking the most successful year to date.
Madden-Greig also emphasised the Caribbean's promising trajectory for growth, citing projections of 59,000 new hotel rooms expected to be developed over the next five years.
This expansion underscores the region's resilience and positions it as the fastest-recovering tourism destination.
The Caribbean Travel Marketplace serves as a pivotal platform for fostering partnerships, promoting destinations, and driving tourism development across the region.
The Caribbean Travel Marketplace will feature three components: the 'Business of Tourism', which facilitates networking and deal-making opportunities; the 'Marketing of Tourism', aimed at promoting destinations and enhancing visibility; and the inaugural 'Responsible Tourism Day', dedicated to promoting sustainable practises and environmental stewardship within the tourism industry.
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