Go! Jamaica Travel Expo to showcase country's tourism offerings
The full spectrum of Jamaica's tourism offerings is expected to be on show next month with the return of the GO! Jamaica Travel Expo.
"Calls about resorts and their offerings started pouring in even after the tourism sector reopened post-COVID," explains Dave Chin Tung, Chief Executive Officer of GO! Jamaica Travel. "With the expo, we wanted to create a direct connection between potential visitors and the people behind Jamaica's amazing tourism destinations."
This year, the focus is on expanding the reach of the expo, including smaller hotels, tours, and highlighting departments within the Ministry of Tourism.
"We make a concerted effort to include smaller properties from outside the tourist hot spots," Chin Tung says. "These hidden gems lack the marketing budgets of larger establishments, and the expo gives them a platform."
He cites success stories like a small all-inclusive property enjoying increased bookings directly attributed to their expo participation.
The expo, which will be held at The Pegasus hotel on April 20 and 21, is free of cost to attendees.
Chin Tung stresses that this reflects the aim of promoting Jamaica's diverse tourism offerings to all.
While hotels are front and centre, the GO! Jamaica Travel Expo digs deeper. "We're thrilled to have Dream Entertainment promoting Jamaica's events tourism, attractions like Chukka and JamWest, and companies like Knutsford Express showcasing convenient island travel," says Chin Tung.
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