Bahamas aiming for 12 million visitors this year
Published:Wednesday | September 4, 2024 | 8:20 PM
The Bahamas is celebrating record-breaking visitor numbers and a strong tourism performance that shows no signs of slowing down.
The first seven months of this year some 6.8 million tourists visited its shores, 5.6 million by sea and 1.16 million by air.
The year-end target is 12 million visitors.
Addressing the media during the State of the Tourism Industry Conference (SOTIC 2024) at the Westin Grand Cayman, the country's director general in the Ministry of Tourism, Latia Duncombe, attributed the success to the collective efforts of stakeholders and the unique experiences offered by the destination.
“In 2019, the Bahamas welcomed over seven million visitors, a record-breaking feat that was surpassed in 2023 with almost 10 million visitors. The first seven months of this year have continued this upward trajectory,” she said.
“With 30 airports, TSA PreCheck, and a unique multi-destination experience within one country. Visitors can explore 700 islands, 2,300 cays, and 100,000 square miles of crystal-clear waters, with each island offering a distinct experience,” she continued.
Although the country was labelled unsafe in a United States of America Travel Advisory, similar to what was levelled against Jamaica, it has suffered no major setback.
According to Duncombe, the Ministry of Tourism's strategic marketing efforts have focused on individual islands, showcasing their unique charm and attractions.
The country's cruise port has also seen significant investment, with a $300 million facility reopening last year. “The port offers an immersive experience, including...authentic stores, dining options, and a museum showcasing the Bahamas' history and culture.”
New ports, such as Celebration Key and Gold Rock, are set to come online, providing fresh opportunities for growth. According to the director general, the ministry handles cruise business separately, allocating significant resources to its success.
This captive audience, she says, presents opportunities for local entrepreneurs and businesses to market their products and services.
Festivals and events are also an integral part of the Bahamian experience, with over 30 festivals spanning 13 islands in the last two to three months. Duncombe noted that the award-winning programme ensures that no island is left out.
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