Hair and Beauty Expo on today at JC auditorium

The National Association of Hairdressers and Cosmetologists (NAHC) is staging its annual trade show, ‘The Art of Beauty, 2024’, at Karl Hendrickson Auditorium, Jamaica College, 189 Old Hope Rd, Kingston 6, today, from 9 a.m. to 7 p.m.

The showcase will feature an international gathering of beauty luminaries, professionals, distributors, industry leaders and experts, as well as up-and-coming talent from across the nation.

Now in its 29th year, the trade show is aimed at emphasising the NAHC’s objectives by providing training, upgrading and exposure to members incorporating the latest in technology and advancements in the beauty services industry while integrating high fashion, hair, make-up and nail artistry.

Therefore, the intention is to support attendees in positioning themselves at the forefront of the beauty and wellness industry.

Marcia Harris, president of the NAHC, shared that attendees can look forward to a wide array of educational opportunities.

“We have arranged a range of hands-on classes, led by some of the most-respected and talented names in the industry. The sessions will cover the latest trends, techniques, and tools in hairdressing, barbering, skincare, nail artistry and other areas, offering invaluable insights for both professionals and students. It will be an exciting day, appealing to all who want to see what’s new and to explore options for enhancing their skills and personal styles,” she said.

Karline Ricketts, chairperson of the fundraising committee, noted that, “one of the highlights of the event will be the competitions that showcase the creativity and skill of our industry’s brightest stars”. Competitors will have the chance to demonstrate their talent in categories ranging from cutting-edge hair designs to innovative makeup application. “Winners will earn prestigious titles, and also receive exclusive prizes and gifts.”

She added that in keeping with the NAHC’s goal of nurturing the next generation of beauty professionals there would be special gifts for student competitors.

“These young talents will receive industry-leading products, tools, and educational resources to help them continue honing their craft and building their careers. As in the areas of music and sports Jamaica abounds with talent in the beauty industry and the show, particularly the competitions, will create opportunities for emerging talent to be exposed,” Ricketts said.

The NAHC’s annual trade show is more than just an event, it is a platform for growth and development. Attendees will have the opportunity to expand their skill-sets, learn from industry leaders, and stay ahead of the curve in a constantly evolving industry. The trade show will also feature keynote speaker Dr Franklin Johnston, who will share insights on the future of beauty and offer valuable perspectives on how to navigate and thrive in this competitive field.