Growth & Jobs | Sagicor’s ‘Market on the Terrace’ supports local farmers, small businesses

IN A heartwarming demonstration of community spirit and innovation, the Sagicor Foundation, through its Sigma Run brand, hosted a fundraising event, Market on the Terrace. It successfully combined philanthropy, sustainability, and economic empowerment.

This unique initiative not only raised funds for the annual Sigma Run, but also provided a platform to spotlight local farmers and small businesses, showcasing their contributions to the local economy and culture.

A MARKETPLACE WITH A PURPOSE

Held at its headquarters in New Kingston, the terrace was transformed into a vibrant marketplace where patrons could explore an array of fresh produce, artisanal goods, and handcrafted items. The event was conceptualised as a dual-purpose initiative – raising funds for Sigma Run’s beneficiaries, while offering an opportunity for local entrepreneurs and farmers to connect directly with the community.

The event featured over 18 vendors, each carefully selected to highlight the diversity and quality of local products. From organic fruits and vegetables to handmade craft items and baked goods, the market was a treasure trove for attendees seeking unique finds and a chance to support small businesses.

EMPOWERING LOCAL FARMERS AND SMALL BUSINESSES

A significant highlight of Market on the Terrace was the partnership with local farmers. Recognising the challenges many farmers face in gaining access to markets, especially as they continue their recovery from Hurricane Beryl, the event provided them with a space to sell their goods directly to consumers, fostering connections that extend beyond the day’s activities.

Additionally, the market emphasised small business entrepreneurship by featuring start-ups and homegrown brands. Vendors expressed their gratitude for the exposure, noting that the event provided a rare opportunity to showcase their products to a wider audience.

“Being part of Market on the Terrace allowed me to reach new customers and share my story,” said farmer Campbell, a small business owner who specialises in ground provisions. “It’s events like these that make us feel valued and supported.”

RAISING FUNDS WITH COMMUNITY IMPACT

Part proceeds from the event were directed towards Sigma Run, a flagship charity 5K that has raised more than $750 million to support health, education, and child welfare projects across the country. Through initiatives like Market on the Terrace, the Sagicor Sigma Corporate Run continues to find innovative ways to engage the public, while expanding its impact.

Attendees embraced the event’s purpose, with many making purchases specifically because of the dual benefit of supporting both local vendors and a worthy cause.

“This is what community building looks like – everyone coming together to create something impactful,” said Daidre Sloley-McKay, vice-president of marketing for Jamaica and Latin America. “Not only are we raising funds for our beneficiaries, but we’re also contributing to the livelihoods of farmers and small businesses.”

The Sagicor team is already looking forward to future editions of Market on the Terrace. Plans are being explored to expand the initiative, offering more opportunities for vendors, while continuing to raise funds for the causes that matter most.

Through events like this, Sagicor’s Sigma Run continues to exemplify what it means to run for a cause – uniting communities, empowering individuals, and creating lasting impact.