Restaurants of Jamaica, through its KFC brand, has continued its empowerment of Jamaica’s youth by way of a $5m investment in the two longest running and most impactful youth basketball programmes in Jamaica – the Jumpball Basketball Camp and the KFC/Jamaica Basketball Association Star Search Basketball & Life Skills Camp. As part of KFC Jamaica’s 50th birthday celebrations this summer, the brand continues to expand its support for grassroots sports, providing critical access to training, mentorship, and personal development for hundreds of young athletes across the island. Here, these future stars light up the court at a KFC-supported youth basketball event designed to uplift, inspire, and energise the next generation.
