PSOJ calls for establishment of structured entertainment zones

Expressing concern about the persistent logistical and infrastructural challenges surrounding the hosting of large-scale entertainment and sporting events in Jamaica, the Private Sector Organisation of Jamaica (PSOJ) is calling for the establishment of structured entertainment zones.

These zones should include adequate road networks, public transportation options, traffic management systems, secure parking, and sanitation facilities to ensure safe and efficient movement of patrons, the PSOJ said in a statement.

It pointed to the recent traffic standstill observed during Reggae Sumfest and similar disruptions during the Emancipation and Independence weekend festivities in Discovery Bay, St Ann. Further it said the recurring traffic congestion around the National Stadium during major events are clear indicators of systemic gaps that need urgent national attention.

The organisation also urged the government to update existing legislation and introduce clear, enforceable guidelines for the staging of events. This includes entry or egress protocols, crowd control requirements, noise management, and clearly defined roles and responsibilities across ministries and agencies.

“These frameworks must be responsive to both local and international visitor expectations,” the PSOJ noted.

Further, it said the government should provide incentive regimes to attract private sector investment, and institute an integrated national event infrastructure plan to support Jamaica’s entertainment and sports ecosystem.

“This includes expanding road networks, introducing shuttle systems for major events, and digital ticketing and permitting platforms to improve efficiency and coordination,” it said.

Noting that events like Carnival, Dream Weekend, and Reggae Sumfest attract thousands of international visitors yearly, the PSOJ said effort should be made to maximise tourism and Gross Domestic Product (GDP) contributions.

“With improved infrastructure and policy frameworks, the sector could conservatively contribute over two to three percent of GDP annually, while further boosting foreign direct investment and diaspora engagement. However, continued inefficiencies, such as those observed recently, may begin to deter tourists and locals alike from attending, threatening long-term viability and economic returns,” the PSOJ said.

“We call on the Government to seriously engage the private sector to ensure that this vital industry grows with a vision and proper planning as we continue to grow our overall tourism industry,” Chairman of the PSOJ’s Sports and Entertainment Development Committee, Dave Cameron said.

- Sashana Small

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