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JNGi targets young drivers

Something Extra

Published:Wednesday | April 15, 2015 | 12:00 AM
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Nicholas Bennett
Brand ambassadors Natasha Chang and Roshane Berry smile radiantly before the viewing of Fast and Furious 7 at Carib 5 recently.
Chiney Dolly stands next to her race car after leading the convoy from Texaco along Hope Road to the cinema.
After making her pledge to drive smarter in the presence of JNGI Managing Director Chris Hind, Natasha Chang signs the board.
After making their pledges and signing, friends and employees of JNGI pause for a photo op before watching the movie.
Nicholas Bennett
Rashida Beckford signs the pledge board, showing her commitment to driving smarter.
Nicholas Bennett
Flag girls Monique Brady (left) and Jenneque Pinnock greet patrons with a warm smile.
Nicholas Bennett
Patricia Henry is about to munch on a mini cupcake, fruits and the Chiney Dolly lemonade before enjoying the film.
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The 'Fast and the Furious 7' movie buyout event - a launch platform for JNGI's Drive Smart motor insurance product for drivers under 30 - introduced race car driver Natasha 'Chiney Dolly' Chang and Internet sensation Roshane 'Dutty Berry' Berry as JNGI's Drive Smart campaign's newest brand ambassadors. Chang's message is simple: Drive Smart - 'Race on the track, not on our roads'. Berry will be learning to drive with a series of comical 'webisodes' documenting the process and aligned with the slogan: 'Drive Smart, Nuh Drive Dutty'.