Premier League lands JMMB sponsorship
Published:Friday | December 18, 2020 | 12:27 AM
Professional Football Jamaica has secured its sixth sponsor for the 2021 Jamaica Premier League within week, as the Jamaica Money Market Brokers (JMMB) was announced as the newest sponsor yesterday.
“We are extremely happy to announce that JMMB is on board with the Jamaica Premier League,” PFJ Chairman Chris Williams said. “JMMB is an entity that helps dreams to come true, and in this particular instance, JMMB is driving two dreams. Firstly, they are helping to ensure we have a platform from which the young men, our footballers, can demonstrate their skills, and from those skills, earn a living and feed their families and take care of their loved ones. Secondly, JMMB recognises that 2021 is a crucial year for football in Jamaica. We need to ensure that football is being played so that the members of the Reggae Boyz get game time and hone their skills because we want to qualify for [FIFA World Cup] 2022. JMMB is helping us to also make that dream a reality.”
COMMUNITY DEVELOPMENT
JMMB Group Chief Executive Officer Keith Duncan says: “JMMB is confident because we see a level of leadership and vision in football with Chris Williams and Professional Football Jamaica. Football is integral to the youths’ lives. We need to focus on our communities to feel that energy, that spirit that the Jamaica Premier League brings. JMMB is fully behind the building of our communities and our young men.”
For Williams, this brings PFJ closer to its $100 million target.
“We are 60 per cent there,” he said. “Thanks to the support of JMMB, and thanks for also giving us guidance behind the scenes to help us put our financial plans together for the season. We certainly anticipate that by the middle of January, we will be able to announce that we are fully there in terms of sponsorships.”