PFJL turns focus on bringing in the money
Published:Sunday | March 20, 2022 | 12:12 AM
FOLLOWING THE removal of the Disaster Risk Management Act (DRMA) by Prime minister Andrew Holness earlier this week, the Jamaica Premier League (JPL) is now turning its focus on rolling out its plans for maximising revenue streams.
As part of that plan, Professional Football Jamaica Limited (PFJL) president, Christopher Williams, is looking at restarting JPL football inside communities, as well as providing an invitation to unvaccinated fans to watch the games.
“We are rolling out the full revenue stream. This is the first time we are getting a chance to operate in some sort of normality. It is a load off our shoulders right now.
“Everything is freed up. So now we can start building the business properly. We can now build the full business model with sponsorship, merchandising and broadcasting,” he said.
He revealed that replica shirts will be made available to the public as soon as next week, with Locker Room Sports set have the various club shirts on sale.
“Merchandising will be available as of next week. So fans can get replica shirts. Locker Room Sports is responsible for doing it and they will pay us a commission. Whatever they sell for each club, that commission goes to that respective club,” he explained.
Following this weekend’s round of games at Sabina Park, Williams said the JPL will head into community venues such as Arnett Gardens and Catherine Hall, though central venues like Sabina Park and Stadium East will be maintained for specific reasons.
MATCH TIME REVISION
There is also a move to play Monday matches at later times.
“We will also be revisiting the times for our Monday night games very soon. We want to push back our Monday night games so we can better provide for the individuals who have to go to work,” he said.
“We will roll out at Sabina Park and then we will look at getting a few of the other venues ready. For now, the rotation will be Catherine Hall, Arnett Gardens, Sabina Park and Stadium East.
“Some clubs failed the test [to host games] because the league is showing in many countries around the world and we are trying to sell the product,” he said.