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iCool teams up with sport of kings

Published:Thursday | December 21, 2023 | 12:08 AM
Ayawna Morgan, category manager at iCool (right), signs an agreement with Caymanas Park with Aswanda Stoddart, assistant vice-president of administration at Supreme Ventures Racing and Entertainment Ltd (left). Looking on at the ceremony, held at Caymanas
Contributed
Ayawna Morgan, category manager at iCool (right), signs an agreement with Caymanas Park with Aswanda Stoddart, assistant vice-president of administration at Supreme Ventures Racing and Entertainment Ltd (left). Looking on at the ceremony, held at Caymanas Park on Tuesday, is jockey Phillip Parchment.

SUPREME VENTURES Racing and Entertainment Limited (SVREL), operators of Caymanas Park, recently announced the addition of LASCO iCool to a growing list of partners.

In a release, SVREL dubbed the collaboration ‘strategic’, calling it the “latest step in Caymanas Park’s commitment to diversifying its offerings and enhancing the overall horseracing experience for patrons”.

SVREL executive chairman, Solomon Sharpe, expressed satisfaction with the inking of this latest long-term sponsorship deal for Caymanas Park.

“LASCO’s decision to invest in Caymanas Park as a sponsor means a lot to us as it demonstrates that more corporate brands are recognising the value of horseracing as a product. It is a good signal that our ongoing mission to make Caymanas Park the entertainment hub of the Caribbean is progressing well. We thank LASCO for this tacit endorsement of the moves that SVREL is making at Caymanas Park and we hope it inspires other companies to come on board and contribute to developing the sustainability of horseracing in Jamaica.”

As part of the partnership agreement, iCool will introduce innovative branding initiatives at Caymanas Park as well as an endorsement deal with one of the top-10 jockeys.

“Crisp, light, and refreshing iCool and Caymanas Park are bringing fans together to create enjoyable and unforgettable sporting moments. This partnership is clear winner, and we are excited to collaborate with SVREL as they continuously set new standards and create world-class events followed globally,” said LASCO’s iCool Category Manager Ayawna Morgan.

The release went on to state that: “Caymanas Park continues to forge partnerships with more corporate entities, the horseracing community can anticipate an even more exciting and immersive experience at Jamaica’s premier racing destinations.”