The search begins

The 2010 Pulse Caribbean Model Search is now
on. Gearing up to be the biggest on record, this year's search will
feature more than the usual new model hopefuls, adding major
celebrities, international supermodels and superstar performers. The
live event takes place on Sunday, September 5.


In a year that saw recent model-search stars like Sedene Blake and Jeneil Williams dominate runways from New York to Paris, outstanding new faces have come to the fore in droves at Pulse's regular Wednesday auditions.

Many more are expected as fashion's summer comes into full swing.

The success of the new Pulse stars has been enormous. Not only have they produced record-breaking runway performances, they have also grabbed the editorial headlines on the covers of Vogue, i-D and The Wall Street Journal, among others, plus a string of campaigns and lookbooks including Aldo, Benetton, Neiman Marcus, L'Oreal, Marc Jacobs and Lanvin.

Pulse agency's main man, Oraine Barrett is now a fixture on Ralph Lauren's Polo campaigns.

The Pulse Model Search has produced the amazing models since 1981. The long list of names includes Kimberley Mais, Althea Laing, Angela Neil, Lois Samuels, Romae Gordon, Lincoln Wynter, Juline Samuels, Trudy Gray, Parisa Fitz Henly, Nikki Vassell, Nadine Willis, Carla Campbell, Nell Robinson, Gaye McDonald, Oraine Barrett, Jaunel McKenzie, Sunna Gottshalk, Jeneil Williams and Sedene Blake.

Interestingly, for an uninterrupted three-year period, McKenzie was the number one black model in the world and among the top 25 of all models.

Plus-sized girls

The beauty and confidence of plus-sized girls will also take centre stage at this year's search, as Pulse gets set for its second edition of the hugely popular Full Figured Model Competition, both for the Live show as well as the reality series. Several faces have already been reviewed for the full-figure segment, as well as four other titles - Jamaica Fashion Model, Male Face of Jamaica and Petite Jamaica Fashion Model, up for grabs at the live September finale.

Entries for the local leg of Model Search 2010 are currently being accepted at Pulse headquarters, Trafalgar Road, St Andrew, where interested persons are invited to come in every Wednesday at 4:15 p.m. with their swim trunks/swimsuits and heels.

Persons may also call the Pulse hotline at 960-1320 for additional details. Regional applicants are also encouraged to send their photos and applications to info@pulsecaribbean.com .