Now it's Nuvo!
Published:Sunday | April 3, 2011 | 12:00 AM
Daviot Kelly, Staff Reporter
There's no doubt that Nuvo is the 'it' drink right now.
It's the pink, sparkling drink in the bottle that looks like a big lipstick (or perfume vial) that all the fab women want to have in their glass. Like many popular brands, Nuvo has taken off in Jamaica through its distributor, Red Stripe. So when the invitations went out giving guests the chance to meet Nuvo's creator Raphael Yakoby, we don't think there was hesitation on the guests' part.
So a select group of media personnel and social scene regulars gathered on Friday, March 25 to hear more about the liqueur and, naturally, to taste the potent potable. The Jamaica Pegasus hotel's Talk of The Town suite became Nuvo land with pink taking over the decor. Unfortunately, Yakoby had to leave the island due to an emergency but sidekicks John Vasquez and Dallas Foster were on hand to 'rep' the chic brand. Thanks to the convenience of technology, Yakoby was able to chat with an attentive audience via Skype. He sad the inspiration for the drink was to "do something that had never been done before" from the concept and packaging to the promotion of the product.
"The notion of a sparkling spirit really sets Nuvo apart from anything else that has ever been created in the drink industry," he said. He also gave a little history, showing all the hard work that went into creating this liquid masterpiece.
A video presentation showed how Nuvo had indeed become almost integral to the popular culture. From music videos featuring artistes like Beenie Man to the liqueur's prominence in the media, it's no doubt Nuvo has taken over. Then it was time for what everyone wanted: to sip the good stuff!
Photos by Colin Hamilton/Freelance Photographer