Classic car club newhead targets growth

Brian Bonitto, Special Assignment Editor

FIVE months into his tenure as Jamaica Classic Car Club President Nigel McFarlane says he has hit the ground running.

According to the part-time, marketing lecturer at the University of Technology, since his ascension to the position in November last year, he has been focussing on raising the club's image and the energy level of its members.

"Over time, I really want the club to be one where serious collectors can develop the hobby to the point where we can have active trading of classic cars, regular shows and auctions," said McFarlane, who joined the organisation three years ago.

The newly installed classic car boss - who owns a marketing and research company, Trade Management Services - assumed the organisation's leadership reins from Merrick Reid.

Good cars

"We have very good cars in Jamaica. But people aren't willing to pay the price for the value of these cars. Therefore, collecting classic cars is still a hobby," he said.

"I want to bring this hobby to the point where people see collecting classic cars as a serious investment; where car collectors can see the acquisition of these valuable motor vehicles as an opportunity to buy and sell them for profit," he continued.

McFarlane explained that money spent by collectors to restore these 'antiques' to their former glory is never recovered.

With regards to membership of the Jamaica Classic Car Club, the president said he was on a mission to drive up the numbers.

"We have around 80 members islandwide, but only 50 to 60 are active. This may be as a result of the recession or because their cars need repairs. But I'm on a mission to grow the membership."

Car-care discounts

Currently, members of the club are entitled to car-care discounts from Andre's Auto and Automotive Art, and a "very competitive rate" from insurers Insurance Company of the West Indies Limited.

"I want more benefits for our members and currently I'm looking at this aspect," he said.

Public appearances through classic car shows have always been a part of the club's regular activities and McFarlane says he hopes to use it to increase visibility for the organisation.

"We were in Manchester in February and St Thomas last month. We are planning a mini-car show in Brooks Park, Mandeville, on May 1 and on May 15 the club will have a run to Port Royal. Also, we'll be in Discovery Bay on June 12, but no major shows are planned yet for this year," said McFarlane.

The Jamaica Classic Car Club was started in September 1989 and has its headquarters at 11 Worthington Avenue, New Kingston, St Andrew.