Reggae Jammin Cart: Kitchen on wheel$!

Times are challenging and as many persons seek ways to make ends meet, Jamaica Broilers, makers of the Reggae Jammin products, have launched a food cart that will provide an excellent income-generating opportunity.

The food cart is the perfect vehicle to market the company's frankfurters and burgers. And, since the launch of the Reggae Jammin Chicken Frankfurter, the product line has been extended to include Jumbo Chicken Franks.

In addition to preparing hot dogs, the Jammin cart also facilitates the preparation of hamburgers, kebabs, sausage and beans, among other delightful quick meals.

The mobile vending business model has done remarkably well internationally and, through the Reggae Jammin brand, it will be successful in Jamaica, as evident from the overwhelming response since the launch of the the Entrepreneurship Programme. The Entrepreneurship Programme is geared to stimulate small business growth, as well as give consumers the opportunity to experience the flavourful essence of the Reggae Jammin brand by easily accessing the product not only in the retail trade but also from the Jammin cart.

Dimensions

The body of the cart is 24" wide x 40" long x 24 inches". The trailer is 39" wide x 76" long x 54" high. It has a highway-rated trailer with half-ton suspension, electrical brake and signal lights, plus trailer wiring harness installed. The cart's body is made of 18-gauge stainless steel.

The undercarriage has highway tyres plus one caster wheel and the weight of the cart is 250lb (115kg) approximately when empty. There are three sinks - standard, a fresh water five-gallon tank and seven-gallon wastewater tank.

There is a cooler storage, an insulated top entry icebox for up to 65 sodas, plus meat, a dry storage topside display area plus additional under-counter dry storage. It can accommodate a propane 2 x 20lb tank, and two-stage regulator. The 17,000 BTU burner has adjustable control and a ¹/²-foot high wind umbrella. Other features are three steamer pans as well as hot and cold running water.

Additional equipment options are a barbecue grill and condiments tray.

COMMENTS

• When the cart rolled through the gates at 7 North Street last week Thursday, the entire staff had a chance to sample the products. Here are their comments:
• I think it's a well-equipped kitchen on wheels!
• I like the quick way the sausage was done on the cart.
• Both the burger and hot dog provided more spice than you expect from those products. A welcome change.
• I like the convenience of the cart, it encourages the vendor to be clean.
• I found the burger enjoyable, tender and perfect for storing at home for a light snack!
• I like the idea of the cart. It would attract you if you saw it on the road.
• Great concept, and the food was good too!
• The cart's design is wonderful, the layout and colours were very pleasing; it showed planning and organisation.
• Both the burger and hot dog were very delicious. They can be ready very quickly on the cart's grill.
• For more information on how you can get a cart to buy, persons may call the Sales and Marketing office at 876-983-8002 or visit the Reggae Jammin Facebook fan page for more details.