The west expects Dirty Crushh Labour Day weekend

The town of Negril is known for its beautiful beaches, elegant hotels and its laid-back atmosphere. The resort town has experienced something of a renaissance in the past few years, specifically in the party and entertainment sectors. At the forefront of this renaissance is a group of young and innovative promoters called The Sand Castle.

The Sand Castle was formed in 2009 by four lifelong friends - Robert Porter, Kishan Stanley, Claude D'Aguilar and Kirk Douglas. Recognising a need for premium party experiences locally, the four decided to pool their knowledge and resources to launch their first event, Ka'ula Nights, in July 2009.

The event was a success on all fronts and received rave reviews from partygoers (basedprimarily in western Jamaica).

The group wasted no time in introducing two more innovative and successful brands, 'Ultra Violet' and 'DirtyCrushh', to the masses. The latter was singled out last year as the party of the year in Negril by numerous entertainment websites and satisfied patrons.

Dirty Crushh is an ultra-premium, all-inclusive event. Heavy emphasis is placed on thequality of the food, drinks and music and the promoters strive to have patrons leaving each event feeling satisfied with the overall party experience.

The Sand Castle will be staging the second edition of Dirty Crushh on Sunday at the Half Moon Beach in Negril, beginning at 2 p.m.It will once again be an ultra-premium, all-inclusive event and is surely not one to be missed.