Smirnoff keeps 'Be There' concept alive

Smirnoff is well known the world over for creating memorable party experiences and original drink mixes.

A major event like the Smirnoff Dream Weekend would not be the same without the amazing partnership between the Dream Team and Smirnoff.

Smirnoff, having transformed the party landscape in Jamaica with Smirnoff Dream Weekend, continues to be innovative in developing even greater attractions and infusing even more excitement into the weekend.

By stamping its own brand on the hottest and best parties, Smirnoff is still redefining the way people party in Jamaica by setting a certain standard for all its events.

Bonus event coming

The build-up to Smirnoff Dream Weekend kicked off with Daydreams, the official launch party on Easter weekend and two international launches in New York and Miami. From July 29-August 1, the west will be taken over by Smirnoff Dream Weekend. The Weekend will feature Smirnoff Flavours, Twisted Spiritz, Yush, Daydreams, Xtreme Wet n Wild, Bere Vibes and Smirnoff Xclusive. A bonus event is also planned for the weekend.

Last year, Smirnoff added major flavour to the events with its 'Be There' concept. That concept speaks to the provision of an exotic moment that you will have to be at; an event to see. Patrons still talk about the amazing aerial artists, who were a sight at Smirnoff Xclusive and made the event more memorable and exciting.

According to Marsha Lumley, brand manager for Smirnoff, that is what these moments are about.

"Smirnoff is always thinking outside the box. Making our events more unforgettable and mind-blowing is what we aim for. This year, Smirnoff Dream Weekend will be quite exciting and our 'Be There' moments will add a wonderful spectacle," Lumley said.

"Furthermore, we will be adding our signature cocktails to the weekend."

"We found the right match for us when we first came on board with Dream Weekend. We are going to make this getaway unforgettable. We can already feel the energy and the excitement that the weekend will bring," she added.

Lumley reiterated the importance of partying responsibly and said that this would be incorporated into every part of the weekend through its reinforcement of responsible drinking.

"We recognise the importance of not only playing and partying hard, but also playing and partying safely and responsibly, so we will be reiterating the importance of responsible consumption," she ended.