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Tru-Juice builds dreamy cocktails - Smirnoff Dream Weekend organisers happy with partnership

Published:Thursday | June 23, 2011 | 12:00 AM
Tracy Graham (left) and Suzanne Allen enjoy the vibe at the Tru-Juice lounge during Smirnoff Daydreams at the Drax Hall Beach last year. - Contributed

 

Tru-Juice has not only maintained a winning combination of products and services, but also with their recent alignment with the upcoming premier party series - Dream Weekend.

Peter McConnell, managing director of Trade Winds Citrus Limited, distributors of Tru-Juice, signed a contract with Dream Weekend's entertainment director, Paul Matthews, for the premium quality juice to become the official mixer of the event.

Smirnoff Dream Weekend is scheduled to take place from July 29 to August 1.

In addition, Tru-Juice has created a special blend of cocktails for the weekend called theDream Weaver and Blissful Dreams.The two cocktails, in addition to Tru-Juice, will be at seven parties under the celebrated banner, namely, Xtreme Wet andWild, Smirnoff Flavours, Daydreams, Yush, Smirnoff Xclusive, Twisted Spiritz and Beer Vibes.

The line-up for the party-series takes place as follows:

On Friday, July 29 there will be Smirnoff Flavours in the day and Twisted Spiritz. On Saturday, July 30 there will be Daydreams White Sands in the day and Yush at night. On Sunday, patrons can expect Xtreme Wet and Wild (Water Park) and Beer Vibes in the night. On Monday, there will be Smirnoff Xclusive (dubbed X.Clusive Celebrity Playground). There will be the bonus of a mystery party on Monday night.

official mixer

Kim Lee, head of marketing at Tru-Juice, says, "We are happyto partner with the Dream Team once again. It's the third year we are on board and, as the official mixer for the weekend, we have created cocktails that are going to wow our consumers."

Paul Matthews, Dream Entertainment's director, also spoke similarly.

"We are totally excited that the joint venture with Tru-Juice is happening. Let's put it this way: it's a dream come true. Patrons will definitely enjoy the mix they have in store."