Gatorade's great new shape!
Published:Thursday | July 14, 2011 | 12:00 AM
Now on the shelves for about a month, the newly designed Gatorade bottle has come out of an effort to merge aesthetic appeal and functionality. According to Pepsi's Head of Marketing, Carlo Redwood, the bottle gives consumers a better grip and at the same time looks quite sexy and cool.
With the introduction of the new design, consumers should see a reduction in price, as the suggested retail price is now $100 dollars. "Gatorade was being sold from $150 dollars upwards, but now we are working with the new suggested retail price," says Redwood.
With Gatorade being promoted as an energy drink for athletes, it has been the trend for the company to have an athlete's face endorsing the brand. And in keeping with that trend, the fastest man in the world, Usain 'Lightning' Bolt signed an endorsement deal two years ago with the company.
He recently filmed a commercial for the brand in Jamaica, which will show him sporting the newly designed bottle.
With just the package changing, Redwood says, "It is the same taste, revitalising and rehydrating you when you need it most".
Gatorade is available in Fruit Punch, Orange, Grape, Lemon Lime, Cool Blue and Melon Fierce.