Sumfest has 'Cutting Edge'

Sheena Gayle, Gleaner Writer

Western Bureau:

Making the entertainment experience interactive and memorable is something that Cutting Edge Party Experts have mastered, and patrons at Reggae Sumfest 2011 will have the opportunity to experience just what they do.

Their Instant Photo Souvenir, as Conrad Mathison explained, "serves to capture the moment of their experience at any event, by (them) getting their photo taken and printed instantly, creatively designed with sponsors' logos, and any other related information. Plus photos taken can be directly added to the person's Facebook page".

Mathison, who partnered with Cecil Williams to form Cutting Edge, offers companies, non-government organisations and individuals reliable, high-quality, and cost-effective event planning services for various purposes as well as photography, graphic design, event management, promotions and social-media marketing.

"We are a Kingston-based company. However, we will be at Reggae Sumfest to offer this service to patrons who attend, as a lot of persons want others to know that they were at an event and they want them to know instantly. Everybody is now into tweeting and the Facebook, which is instantaneously telling the world that you are at Sumfest, so we offer a high definition of that kind of service," Mathison said.

Organisers of the official launch party for ATI in Montego Bay, dubbed Officially Diagnosed, contracted the services of Cutting Edge to enhance the party experience of those who attended. Mathison said is was a great partnership.

"This service was developed so as to make partygoers feel as if they were being celebrated. It can be used as a marketing tool for promoters and organisations and to remind people of the experience they had," he said.

Mathison said in the next five years, Cutting Edge Party Experts will seek to develop a sustainable, profitable business by creating a service-based company whose number-one goal is to exceed customers' expectations by defining their products and sharpening their masterpieces.