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LIME adds zest to the Dream Weekend experience

Published:Friday | July 29, 2011 | 12:00 AM
A TICKET TO 'DREAM' - Nathaniel Palmer (left) LIME events manager smiles for the camera with winners of the LIME Smirnoff Dream Weekend Text, Call and Win promotion at LIME's Carlton Crescent Store on Friday, July 22. LIME selected the first batch of 15 lucky customers to receive tickets to the all-inclusive Emancipation weekend slate of events.

LIME, who are one of the sponsors of the Smirnoff Dream Weekend, will be boosting the party experience under its 'Life Accelerated, Party Initiated' push this Emancipation weekend.

A key part of LIME's activation for the holiday weekend will be the showcase of its 3G network.

"During the Dream Weekend, we can guarantee that our customers will be able to access their messages, emails and surf the Internet without any problems. Patrons on the LIME network will get 3G network coverage and will not experience delayed messages or network congestion" says Stephen Price, LIME's regional special projects manager.

According to Price, "there is no doubt that LIME offers the best data service for BlackBerry and other data-enabled devices. We will be using the opportunity to engage our party-loving customers and enhance their weekend experience with our superior service".

The company also launched a text, call and win promotion that will see more than 80 lucky customers heading to Negril for the Emancipation weekend by calling to register or texting 'DREAM to 444-4221.

"We are fully aware of the high demand for Dream Weekend armbands and tickets and we wanted to give our customers a unique chance to experience the event" said Price.

According to Price, the Smirnoff Dream Weekend represents one of the key activations for the brand over the summer holiday period.

"There is no other event in the region that brings together a captive audience of 60,000 for the weekend including fun-loving partygoers" says Price.

'Dreamers' can expect to start the weekend on a high as LIME kicks off the excitement at the armband redemption centre which will be set up at Margaritaville on the Negril strip.

LIME will also be engaging its Facebook and Twitter fans and encouraging others to visit the company's social media pages throughout the Smirnoff Dream Weekend to win prizes including handsets, call credit and LIME branded gear.

'Dreamers' can expect to start the weekend on a high as LIME kicks off the excitement at the armband redemption centre.