John Lynch (second right), director of tourism, has the attention of Evelyn Smith (left), president of the Jamaica Hotel and Tourist Association (JHTA), Andrew Fazio, director, Columbus Business Solutions, and Camille Needham, executive director, JHTA, during the Jamaica Product Exchange (JAPEX) press conference to launch JAPEX 2011, at The Jamaica Pegasus hotel in Kingston on Tuesday. - Ian Allen/Photographer