Digicel signs I-Octane as brand ambassador for second year

• Move coincides with the launch of his debut album

Digicel this week re-signed chart-topping reggae artiste and Digicel brand ambassador I-Octane for a second year running, at a glittering ceremony at Tracks and Records.

The re-signing also coincided with the official launch of I-Octane's debut album, Crying to the Nation, which will be released on the VP Records label in January 2012.

Digicel's sponsorship and activations manager, Shelly-Ann Curran, said, "We are extremely proud to be here tonight to re-sign I-Octane as a Digicel brand ambassador. His unique style of music mirrors the youthful vibrancy and positive energy that is Digicel, making the relationship between Digicel and I-Octane a seamless and fitting one.

"Tonight is a tribute to our relationship with I-Octane and to him - an artiste who has raised the musical bar with uplifting and positive songs since his entry into the music business and one who continues to represent the Digicel brand positively," continued Curran.

I-Octane also shared similar sentiments, echoing that being a brand ambassador for Digicel over the past year has been rewarding both on a professional and personal level.

"Being with Digicel has developed and further pushed the music behind the I-Octane brand; I have learnt a lot and the experience has moulded me into being a better person while propelling my music and career to an entirely different level.

"It has been truly rewarding working with Digicel. With the upcoming release of my debut album and being given the opportunity to represent Digicel as brand ambassador for another year, my fans can only expect bigger and better things," the artiste said.

Five great years

I-Octane has been creating waves in the music industry, releasing hit after hit. His performances at Reggae Sumfest in both 2010 and 2011 have been widely hailed as two of the best performances from any artiste on Dancehall Night. The independent artiste has received numerous awards and nominations in recognition of his work and, after only five years in the industry, he is already being compared to some of the legends in reggae.

Curran added: "Digicel is proud to have I-Octane as a part of the Digicel family for another year; a true testament to our commitment in developing and celebrating Jamaican culture and music - a commitment that is also evident in our sponsorship of activities like Reggae Sumfest, the Denbigh Agricultural Show, Bacchanal and our grassroots community events."