Ciroc

The award is voted on by more than 250 market-watch leaders, a selection of the United States top retail executives, for its outstanding performance and unprecedented growth during the 2010 fiscal year. The brand grew volume by 124 per cent and organic net sales by 128 per cent, outpacing many of its top competitors.

The success of Ciroc Ultra Premium can be attributed to a combination of award-winning liquids and outstanding marketing in partnership with entertainment entrepreneur Sean 'Diddy' Combs. Since Diageo began working with Combs in 2007, the brand has consistently achieved double-digit growth and industry accolades. In February 2010, Diageo introduced Ciroc Red Berry and Ciroc Coconut. In March 2010, Ciroc Ultra Premium Vodka was awarded a double gold medal in the extremely competitive vodka category at the prestigious San Francisco World Spirits Competition and, for the fourth consecutive year, it was named a "Fast Track" brand by Beverage Information Group.

Gift giving

Known as the vodka that best represents 'the art of celebration', Ciroc Ultra Premium Vodka heads the list of ultra premium spirits for gift giving this holiday season. Ciroc is distributed locally by Red Stripe and is part of a rich spirits portfolio which includes Johnnie Walker, Ketel One Super Premium Vodka and Ron Zacapa rum.

Diageo previously accepted the Spirits Brand of the Year award for Crown Royal Canadian Whisky in 2009, Smirnoff Vodka in 2008 and Captain Morgan Original Spiced Rum in 2005.