'This Is Jamaica' music video released

Viewers of the Jamaica Information Service (JIS) website and Jamaica Magazine television programme have begun to see the highly anticipated This Is Jamaica music video.

The JIS-produced music video will be aired regularly throughout the year during Jamaica Magazine, on CVM TV and Television Jamaica at 5:00 p.m., and 7:30 p.m. on the Public Broadcasting Corporation of Jamaica.

The music video will also be shown on the 'Jamaica 50' page of the JIS' website: www.jis.gov.jm.

Explaining the concept, lead technical producer of the music video, Andrea Chisholm, said the idea is to encapsulate "all things Jamaican," the country's uniqueness, its monuments, landmarks and various sectors.

VARIOUS SECTORS OF SOCIETY

"We have various shots representing this; from persons in the countryside to shots representing various sectors of society - agriculture, tourism, our teachers, nurses and our athletes - monuments and landmarks, such as Emancipation Park, the Montego Bay Convention Centre and the Half-Way Tree Transport Centre. When you see them, you think of Jamaica," said Chisholm.

The music video, which is approximately two minutes and 20 seconds long, was shot at King's House, Emancipation Park and at the National Stadium. A group of children, representing a cross-section of Jamaica, accompanied Devon Sparks and recording artiste, Abijah, in the video.

Sparks, who is also the writer and producer of the song, This is Jamaica, expressed his delight in composing a song of this nature. He describes the song as "underscoring the essence of the Jamaican gene, one that speaks about our pride and nationalism, the whole Jamaican spirit, determination and resilience."

"speaks about our pride and nationalism, the whole Jamaican spirit, determination and resilience"