Campari wears red heart on its label

Campari has launched a limited-edition art label created by the Brazil-born artist Romero Britto. The new label is an adaptation of Britto's famous 'A New Day' image and is designed to represent the pulsating red heart of the brand and its connection to Campari lovers everywhere.

The design of the label is a combination of the energy and joy of life which characterise Britto's art and the iconic imagery Campari has been generating and regenerating since its birth.

The new special edition (one-time-only label) not only continues to confirm Campari's love affair with art, but also matches both the design and passion that Campari is famous for, with the heart at the centre of this homage to Campari's passionate followers. In part, the label commemorates Campari's 150th anniversary celebrations.

No loyal Campari drinker should be without this special-edition label.