Eve-Vasion is coming soon!
Published:Thursday | February 23, 2012 | 12:00 AM
Latoya Grindley, Gleaner Writer
In its continuous marketing efforts to promote the EVE brand and to bring awareness to the product offerings, the Eve team is gearing up for the road once more through its Eve-Vasion promotion.
Customers, through this promotion, will enjoy discounted EVE products and will receive giveaways just for buying, but only if they meet one very basic requirement. "Customers who spend $500 on EVE products at participating stores will be rewarded with a prize," said Wendy Wallace, EVE's brand manager.
For every month-end until November, there will be participating supermarkets offering the discounted items and tomorrow and Saturday, the focus will be on Empire Supermarket at the Liguanea and Cross Road locations.
"We will be doing this across the island at different supermarkets and we strategically chose month end, which is when people usually get paid. We adjust the prices at the participating store, so consumers will get better prices for the weekend," said Wallace.
Last year was the initiation phase of the Eve-Vasion promotion, which lasted between August and October. And, according to the brand manager, it was quite a success. "It was great and we saw an increase in product movement in the stores."
Targeting decision-makers in the home - mothers and, by extension, the working class - it is hoped that the promotion will allow people to use the discounts to try the EVE brand. "It is a quality brand and we want it to get into more households, so when they try it for the first (time) they will realise how (good) it is."
Some of the prizes to be given away during the promotion include cash, pressure cookers, and gas stoves.