A million on the wrists - Smirnoff gives away $1m in Dream Weekend bands
Published:Friday | July 20, 2012 | 12:00 AM
Smirnoff has again teamed up with the Dream team to bring to the world Smirnoff Dream Weekend from August 1 to 6 in Negril, Westmoreland. Leading up to the major event, the brand undertook a consumer promotion, giving away tickets valued at $1 million. On Tuesday, the Smirnoff Dream Weekend team made appearances at various locations across the island to celebrate the 'Smirnoff Dream Day' and give away tickets.
According to Marsha Lumley, brand manager of Smirnoff, "Consumers are the centre of this promotion. We thought that it would be great to give back, considering that the consumers have made us the number one party weekend on the entertainment calendar. Essentially, we have made their dreams come true."
The tour through St Andrew began at 10 a.m. Some of the locations visited included South Beach, Cuddy'z, Digicel, LIME, Tracks and Records, Sovereign Plaza, Chilitos, and Pizza Hut. At midday, the city of Montego Bay was invaded as the team visited Magaritaville, Coral Cliff, KFC, NCB, BNS, and Blue Diamond. The audience increased rapidly, and so did the vibe throughout the day.
The negril stop
The destination for Jamaica's most-anticipated party series over the summer was not excluded. Negril got its share at 3 p.m. and stops included Burger King, Italian Café and Magaritaville.
Random persons were selected from the crowd and questioned about the Smirnoff Dream Weekend. Those who answered correctly were rewarded with a coveted season band, a prized bottle of Smirnoff Vodka (Blueberry, Peach or Coconut) and the hot new Zip FM magazine.
Winners were given the opportunity to call into the ZIP FM studio broadcasting the good news. "I must be dreaming!" commented one of the winners after receiving her prize.
"Dream Weekend is right around the corner and no doubt we are excited to see what is in store. They are so unpredictable, but we cannot expect anything less than the best in food and entertainment," commented Patrice Gibbons, one of the winners.