Olympic top dogs put vice on fake brands

LONDON (AP):

FOUL: British Olympic chiefs have clamped down on a bit of guerrilla marketing that saw the country's athletes sporting stylish, but non-sponsor-brand, headphones at the games.

Many athletes use headphones to help keep focused before competitions and several have been photographed wearing the Beats by Dr Dre brand. British Olympic officials say batches were shipped to hotels outside London where British athletes were staying.

Olympic officials are vigilant about protecting the rights of games sponsors. Officials can punish and even disqualify competitors who try to pitch their own sponsors.