Branded! And I'm sticking to it!
Published:Sunday | March 17, 2013 | 12:00 AM
Most of us have that one piece of accessory or outfit that will capture our hearts to the point where we either wear it every chance we get or it only 'sees the light of day' on special occasions. But no matter what it is and how often we choose to wear that item, there is no doubt just how much we love it.
Today, Outlook presents the first in the series of My Fashion Obsession! We kick-start the series with YLE's main woman.
It has been seven months since Yana-Renée Edwards started her YLE-branded hair line, catering to the beauty and hair needs of her clients. Currently a retailer of her own brand of Virgin Brazilian hair, the young entrepreneur says she is on the path to create a beauty and cosmetics brand which will not only see her packaging and branding hair extensions, but moving into other beauty products.
A strong believer in her business concept, Edwards has gone the extra mile to show her conviction by always wearing a branded YLE necklace.
"I don't go anywhere without it. I got it made in New York and, since then, I have never ever taken it off, because I think it represents me," she told Outlook.
She said getting the branded necklace was the other choice after she decided against a tattoo, which would have been too permanent.
"I have no regrets. I love my chain and people have even started to call me YLE".
See tomorrow's Flair to find out more about this young entrepreneur and her growing business in Jamaica.
What is your can't-do-without accessory? Share it with us at lifestyle@gleanerjm.com.