Red Berry for Dream Weekend

Smirnoff Ice announced the launch of its newest flavoured beverage offering - Smirnoff Ice Red Berry - at the launch of Dream Weekend at Caymanas Estate last Saturday. From one of the most iconic and innovative brands in the world, Red Berry is a great alternative to other drink options for this summer, possessing a great fruit blend with intense flavour.

Red Berry joins Smirnoff Ice original, Smirnoff Ice black, and Smirnoff Ice Green Apple, further diversifying the brand's flavoured options. Red Berry is the next generation of Smirnoff Ice, with an unexpected fusion of cranberry and raspberry flavours to create a crush of red berry with bold, refreshing flavours that consumers can enjoy responsibly.

According to innovation manager at Red Stripe, Rory Burchenson, "Red Berry has a clean, smooth taste in a sleek, transparent bottle. The taste is noticeably different from the other flavours and offers consumers that are familiar with great-tasting vodka mixes a new Smirnoff Ice option to enjoy responsibly."

When leaving work for the weekend or organising a mid-week engagement with your friends, don't forget to bring along a bottle or two of the new Smirnoff Ice Red Berry, an intense, bold-flavoured drink that is sure to make any day one worth celebrating. As always, Smirnoff Ice reminds all consumers that every day is worth celebrating responsibly.