Corporate big wigs dominate Sumfest 2013
Published:Sunday | August 4, 2013 | 12:00 AM
Janet Silvera, Senior Gleaner Writer
WESTERN BUREAU:A visit to the Facebook page of social media 'bookie' Sharon Singh, and the breakdown for Reggae Sumfest 2013 performances reads like a book.
Respected among her peers for her insightful critique, Singh has scored the artistes who appeared on the festival.
Hottest/sexiest/Best Performance - Junior Gong aka Zilla
Most Pleasant Surprise/unique/ bad laka yawz - No-Maddz
Worst Flops - Beenie Man and Tommy Lee
Most in Need of a Sumfest Break - Beenie Man
Most in Need of a Big Hit - Romain Virgo
Most in Need of Therapy - Lady Saw
Most Arrogant and in Need of a Reality Check - Chronixx
Most Overrated - I-Octane
Most Likely to Neva Si Sumfest Stage Again - Tommy Lee
Most Freaky Performance - Miguel.
With Singh doing such a fantastic job of the work onstage, all that was left for Outlook to do is grade the excitement and live wires that lined the grounds of the Catherine Hall venue from last Thursday to Saturday night.
Craven A caged its dancers, but not for long! They walked the venue advertising the much-needed cigarette that the draconian no-smoking ban had denied smokers of.
Like Summerfest Productions, organisers of the event, major sponsors Pepsi, Red Stripe and Iberostar, added various dimensions to the event, giving patrons more to look forward to and partake of.
Pepsi's booth was split to facilitate the Beyoncé Live for Now dancers in wooden cubes around a large LED screen that showed off Beyoncé's newest Pepsi advert.
The other half of the booth sported a bar, seating and bistro tables strewn around in red.
Over the years, the iconic brand, Red Stripe, has brought an entire beach to Catherine Hall - a mega 100ft bar, a boardwalk, an elevated VIP platform, and an air bridge that wrapped around the stage. Red Stripe brought more than just cold and refreshing beers to thrill at Sumfest.
Their instabeer activation was a huge hit with consumers. Inside their booth was a large beer mug where consumers could take photos. Those would then be uploaded to Facebook, Twitter and Instagram and the consumers would be tagged.
Not to be left out, mobile giant Digicel could not have chosen a better ambassador than Miss Kitty to showcase why they remain on top.
Overall, Reggae Sumfest 2013 has proven that the festival is far bigger than the individual acts. This was evidenced by the fact that those who criticised the line-up still turned out for the greatest lyme on earth!