Hi-Lo rewards loyal customers

Last Saturday, Hi-Lo Food Stores customers were feted at all 14 locations islandwide. The Preferred Customer Programme, which has been instituted for the past five years, has encouraged its customers to be a part of a customer clique that sees them receiving benefits including discounts and special pricing.

The programme took on new life when Hi-Lo and its retail suppliers dedicated an entire day to rewarding customers who have been loyal over the years.

Barbican's location featured Wisynco's line of products including Domino's Pizza, Wendy's, Tru-Juice, Bigga, Coke and Yoplait. There were outside broadcasts in Portmore and at the Fairview location in Montego Bay. Port Maria came alive with music and special offers from Rainforest Seafoods, Caribbean Broilers and CPJ. Hi-Lo's general manager, Oral Richards, explained, "This is our inaugural Loyalty Rewards Day, and we really wanted our customers who are a part of the programme to feel special and truly reward their continued support of Hi-Lo Food Stores."

The beginning

And according to marketing manager, Simone McFarlane, "This is only the beginning! We are celebrating our loyal customers today, but we also launched a promotion in their honour called the Royal Loyal Treatment. This prize competition is limited to members of our preferred customer programme, and customers must spend $5000 or more before GCT to qualify to win a weekend for two at Royal Decameron, free groceries or Hi-Lo Gift Certificates. We are so excited to further reward our loyal customers!"

The Loyalty Rewards Day featured several retail suppliers, including Grace Foods, World Brands, Celebration Brands, Best Dressed Chicken, CARIMED, Nestlé and Brunswick. Persons are encouraged to become members of the Preferred Customer Programme at Hi-Lo Food Stores by visiting any of the 14 locations in Kingston, St Andrew, St Mary, Manchester, St James, Westmoreland and St Catherine. It is free and open to all persons over the age of 18.