HBO and Flow happy with Jazz combination
Published:Sunday | January 29, 2012 | 12:00 AM
Janet Silvera, Senior Gleaner Writer
WESTERN BUREAU:
Capturing the sights, sounds and energy on the grounds of the Trelawny Multi-Purpose Stadium was easy for the combination of HBO and platinum sponsors Flow.
Indeed, when the lights flashed on the main stage at the Jamaica Jazz and Blues Festival, a crew from HBO was at the stadium producing a documentary feature about the 2012 event.
HBO will, this year, place special focus on Jamaica's historic 50th anniversary of Independence, and will showcase cultural icons and places of interest throughout the island to promote Jamaica as a prime tourist and business destination.
The Flow-HBO partnership will bring the internationally renowned festival and Jamaica into the homes of millions of viewers across 22 countries in the Caribbean and Latin America.
"Flow is pleased to partner with HBO for the Jazz and Blues Festival at this important time in the nation's history," said Denise Williams, director of corporate and government affairs at Flow.
"Fifty years of independence is a significant milestone for the Jamaican people, and we at Flow are delighted to be a part of this memorable event. It is important to Flow to showcase the best of Jamaica, and with our state-of-the-art technology our customers are also able to enjoy and share the celebrations."
Powered by Flow for the third consecutive year, the Jazz and Blues Festival is the first major entertainment festival of Jamaica's 50th anniversary year.
Flow has gone even further, taking the country's 50th anniversary year of Independence to the next level, placing special emphasis on Jamaican culture by partnering with L'Acadco, to showcase the island's customs and tradition with displays of stilt walking and drumming.
Jeanette Lewis, public relations manager at Flow, explained.
"Flow is happy to celebrate Jamaica. We have such a rich and wide culture, the world is captivated by it. Flow's sponsorship of the Jamaica Jazz and Blues Festival helps to showcase our achievements in entertainment."
The Jamaica Jazz and Blues Festival, on Thursday night was dedicated to highlighting the best of classic Jamaican music through the years, with an amazing line-up of performances from musical greats including Luciano, Etana, Marcia Griffiths, Yellowman, Half Pint, Maxi Priest and Shaggy, among other artistes representing different genres.