Gatorade discontinues Tiger Woods drink
Published:Wednesday | December 9, 2009 | 1:32 PM
Gatorade is discontinuing its Tiger Woods drink but said it made the decision before the golfer\'s car accident led to a media firestorm surrounding his personal life.
The decision to drop the drink, called Tiger Focus, was first reported by trade publication Beverage Digest in an issue dated November 25, two days before the incident at Woods\' home in Florida.
The Publication\'s Editor, John Sicher, said he learned of the decision the week of November 9.
The drink was debuted in March 2008.
Beverage Digest estimates it represents less than 5 percent of Gatorade\'s volume. Sales volume of Tiger Focus was down 34 percent this year through October.
Meanwhile, The Wall Street Journal, citing data from Nielsen Company, reported today that advertisers haven\'t aired TV commercials featuring Woods since shortly after the scandal broke.