Bartlett orders review of $17 million 'Welcome to Montego Bay' sign

The Tourism Minister Edmund Bartlett has ordered an immediate review of the controversial ‘Welcome to Montego Bay’ sign.

The permanent secretary is to conduct the review.

There has been outcry over the projected $17 million to construct the sign.

In a statement this afternoon, Bartlett was quoted as saying the review is part of the ministry’s commitment to “full transparency”.

At the same time, the ministry is reporting that private sector interests in Montego Bay have committed to supporting the building of the new sign and attraction.

“The city represents the heartbeat of tourism and deserves a monument that will be fitting for our guests and locals and as such we are more than willing to help mitigate the costs to erect it,” said businessman John Byles.

The Tourism Ministry said the private sector entities including members of the Montego Bay Chamber of Commerce will provide $5 million for the project.

“What this means is that we will not stand the full cost of executing this critical showpiece for the hub of our tourism activities,” Bartlett said.

The ministry said the new sign is expected to be an attraction for millions of visitors as well as locals in Montego Bay.

The development is part of the Eastern Gateway Project for beautification along Montego Bay’s elegant corridor from Greenwood to the Sangster International Airport roundabout.

The 'Welcome to Montego Bay' sign was damaged during a traffic crash earlier this year.

About the new ‘Welcome to Montego Bay’ sign

— To be made of modern facade

— A tropical contemporary interpretation of a traditional resort along a bay

— The area is to be landscaped and an irrigation component included

— Visible 'yield' signs are being replaced, speed strips laid and road markings made

— Has a lighting component where letters will be illuminated and are changeable to match the seasons 

— To be executed by the Tourism Product Development Company Ltd

— Being funded by the Tourism Enhancement Fund

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