Gen Zers do not like capital letters
Those who were born between 1997 and 2012 fear them because they give off a "stern or abrupt" tone.
With this, they feel it does not align with "Gen Z's values".
They tend to embrace lower-case letters because they feel more "calm" and "friendly".
Caitlin Jardine, a social media manager at the marketing agency Ellis Digital, defended her decision to not use capital letters.
She told the Daily Star newspaper: "Capital letters can feel stern or abrupt.
"A 'calm, friendly' tone resonates more with Gen Z's values."
Defending her decision to switch off auto-capitalisation on her mobile phone, Maelle Kouman, 24, said to the publication: "It removes the serious tone certain texts can exude."
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