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Femme Creative, Summit Kingston unite for all-female shopping experience

Published:Friday | October 6, 2023 | 12:08 AM
Femme Creative founders Summer Jarrett of KAJ (left) and Debra Edwards of DAE.
Femme Creative founders Summer Jarrett of KAJ (left) and Debra Edwards of DAE.
Stunning swimsuits by Kris Jackson will be available at Femme Creative.
Stunning swimsuits by Kris Jackson will be available at Femme Creative.
Story & Myth’s Island inspired handmade protection jewellery that mixes indigenous Job’s tears seeds with symbols will be featured at Femme Creative’s Pop-Up Experience.
Story & Myth’s Island inspired handmade protection jewellery that mixes indigenous Job’s tears seeds with symbols will be featured at Femme Creative’s Pop-Up Experience.
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Femme Creative, a collective of Jamaican female artisans, has joined forces with Summit Kingston to unveil a remarkable all-female shopping experience dubbed The Flower Patch, which is set to captivate audiences from October 6-8, 10 a.m.-6 p.m. at the 17 Ruthven Road, New Kingston location.

Dedicated to celebrating, uplifting, and supporting women in the creative industry, Femme Creative first made waves in August 2020 during the height of the COVID-19 pandemic. Their inaugural socially distanced pop-up shopping event at Toyota Jamaica boldly aimed to reinvigorate the creative industry from a female perspective, while strictly adhering to government safety protocols.

This year, Femme Creative is set to soar to new heights, empowered by financial independence and a resolute commitment to the creative spirit. Their primary goal is to offer female artisans a platform to collaborate, empower, and inspire one another while showcasing and selling their products.

The list of exceptional female exhibitors at the upcoming Femme Creative event includes: BAM Cosmetics, DAE, K’s Golden Sea Moss, KAJ by Summer Jarrett, Kalia & Co Designs, Kris Jackson Style, Lee Creates, MUTAMBA International, Skin Zen JA, and Story & Myth.

While all exhibitors are women, the shopping experience is open to everyone. Femme Creative welcomes attendees of all backgrounds and genders to join in the celebration of creativity, innovation, and the indomitable spirit of Jamaican women.

“Femme Creative is more than an event; it’s a movement,” says co-founder Debra Edwards. “We are trying to reshape the narrative for female artisans, providing them with the support, recognition, and opportunities they deserve.”

Co-founder Summer Jarrett added, “In Jamaica, it’s common to hear that there is overwhelming support for the creative industry. Arguably it has helped in further highlighting the global giant that is Brand Jamaica. Unfortunately, I’ve found that if the creative industry we speak of isn’t music or directly related to the entertainment industry, it is not respected as much. I think there are talented creatives in all corners of Jamaica, I’d love for us all to be supported, rooted for, and encouraged just that bit more, so we at Femme Creative are highlighting females in the sphere.”

On partnering with Femme Creative, Novamed Properties Director Kevin Donaldson says, “The vision of Summit Kingston is to create a safe space where people can engage and support a healthy lifestyle both mentally and physically. We support initiatives like Femme Creative as this forms a part of our whole ethos and what we do.”

Femme Creative invites the public to immerse themselves in this unique shopping experience and discover the diverse range of high-quality products created and curated by Jamaican women. From handcrafted jewellery to artisanal wellness products, fashion, home décor, and culinary delights, there’s something for everyone to explore and enjoy.

For more information follow Femme Creative on Instagram at @femmecreativeja.

lifestyle@gleanerjm.com