RJRGLEANER Communications Group partners with Mystique Integrated for IMPACT x Mystique 2026 marketing conference

The RJRGLEANER Communications Group has partnered with Mystique Integrated for the inaugural staging of IMPACT x Mystique 2026.

The premier marketing conference is set to take place on April 30 and May 1 at the AC Hotel Kingston.

The event will bring together more than 300 senior marketers, business leaders, founders, creators, and media decision-makers from across the Caribbean and beyond for two days of bold conversations, strategic insights, and transformative ideas shaping the future of marketing in the region.

As an official sponsor and media partner, the RJRGLEANER Communications Group will play a significant role in the conference through thought leadership, panel participation, and practical knowledge-sharing.

Representatives from across the group, including senior executives, media talent, and marketing professionals, will serve as panellists across several key discussions over the two-day event.

As part of its contribution to the conference, RJRGLEANER Communications Group will host an interactive workshop titled “Integration Over Isolation: Why the Best Campaigns Work Across Channels.”

Set against Jamaica’s increasingly fragmented media landscape, the workshop will examine why many campaigns fail, not because of budget constraints, but because they are developed in silos rather than as part of a cohesive, integrated strategy.

Titled to challenge conventional thinking, the session will explore how brands can move beyond isolated planning to create campaigns that deliver greater reach, frequency and relevance across digital, radio, television, and print. Participants will gain practical insights into how Jamaican audiences consume content, where disconnects in media planning reduce effectiveness, and how to align platforms so each channel strengthens the other.

Designed specifically for marketers and decision-makers, the workshop will provide a clearer framework for integration, smarter media allocation strategies, and a more disciplined approach to execution.

Key takeaways from the session will include: How to plan campaigns across channels, not in silos, where fragmentation reduces impact and how to fix it, and how to align digital, radio, TV, and print for stronger results.

Valón Thorpe, CEO of Mystique Integrated, welcomed the partnership, noting the importance of strong regional media collaboration.

“We are proud to partner with RJRGLEANER Communications Group for the inaugural staging of IMPACT x Mystique 2026. As one of the Caribbean’s most influential media organisations, their participation adds tremendous value to the conversations we are creating around innovation, integration and measurable impact. Their expertise in connecting with Jamaican and regional audiences aligns perfectly with the mission of this conference: to elevate Caribbean marketing to global standards.”

Andrew Brown, Group Head of Marketing and Digital Media at RJRGLEANER Communications Group, emphasised the value of the partnership and the opportunity to share insights with industry stakeholders.

“At RJRGLEANER Communications Group, we understand the power of integrated storytelling and audience connection. Our partnership with Mystique Integrated on IMPACT x Mystique 2026 reflects our commitment to advancing the marketing and media landscape in Jamaica and the wider Caribbean. Through our panels and workshop, we look forward to sharing actionable insights on creating impactful media strategies that truly resonate with Jamaican consumers.”

For more information, persons can visit www.rjrgleanergroup.com or follow @tvjnews or @jamaicagleaner on Instagram for updates and highlights.

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