JOA launches new website

The Jamaica Olympic Association (JOA) has taken another step to enrich the country's Olympic movement through the revamped and relaunch of its website as it seeks to expose Jamaica's Olympic legacy.

Along with the new look website, the JOA has also partnered with streaming service, StrideVision TV, to provide content that will be streamed on the website from all JOA events, including the Olympic Games.

"This reconstruction of our website and the advent of our streaming partners are simply part of the DNA of the new JOA and the aspirations of our members," President of the JOA, Christopher Samuda said. "We believe in not only being innovatively current, but believe in currency, which, for us, is timeless."

Sports and Values

Samuda encourages the public to "interface with us as we link sports with values; as we seek to transform the face of sport development from still life visuals to interactive experiences."

The website, www.joa.org .jm, now boasts features to promote athletes through profiles as well as various sections to educate the public about the member associations and the sporting disciplines they administer.

"We wanted to develop a site that would be easier to use and have navigation. Our streaming partners who have come along can now use the site to provide content to the public," Tedroy Henry, IT manager at the JOA, said. "The website now provides information on what the current (JOA) events are and what the coming events will be as well as a synopsis of all of the events (like the recently concluded Youth Summer Olympic Games) that we have gone to."

Brand developer of StrideVision TV, Shannoy Mathis, is pleased to partner with the JOA.

"It is really nice to be working with the JOA to try to get content out to the public and the Diaspora. We will be bringing coverage to people who are not really highlighted," Mathis said. "We are not only looking to put our content on the website but also looking at other outlets to reach our targeted audience."