St Catherine Major League gets new sponsors

ST CATHERINE Football Association President Peter Reid is still singing the praises of new title sponsors, Alliance MoneyGram and McKay Security two weeks into the Major League's new season, which kicked off on Friday, November 16.

"It's a two-year sponsorship, $2 million for the Major League $2-million and $1 million for the Happy Sutherland Knockout," a grateful Reid told The Gleaner yesterday, adding that the previous two years were challenging ones for the association.

"We were getting some support from FLOW, who was with us from 2010 but had gradually reduced its involvement," he explained.

"The clubs, who, when we had minimal sponsorship, helped by making sure they paid their fees, will now be getting prize monies and logo subsidies. We will also be able to put on our awards function, plus the sponsorship is for two years, so we are in a better position to plan.

"The clubs are very appreciative of the sponsorship. They understand sponsorship is something you don't take for granted. They're trying their best to satisfy the requirements, especially discipline, which is the hallmark of our football. They know sponsors like to be associated with disciplined teams and clubs".

"I would like to say a big thank you to Jason McKay and Peter Chin of Alliance MoneyGram, who have come on board as joint sponsors," Reid emphasised.

Meanwhile, Chin said Alliance MoneyGram believes St Catherine football will help to promote its brand in the parish, "especially Spanish Town and Portmore, which has the second-biggest population size in Jamaica, outside of Kingston".

"We believe football is a good vehicle by which to reach the target market we are going after. It is widely followed and the demographic uses Alliance MoneyGram services," Chin pointed out, adding that his firm is looking to add additional agents and "drive the traffic to the existing outlets".