Kingsmen Sports confirms new Jamaica franchise for CPL

KINGSTON, Jamaica (CMC):

Kingsmen Sports Enterprise has officially announced its entry into the Republic Bank Caribbean Premier League (CPL) with a new franchise based in Jamaica.

The development, confirmed yesterday, signals a significant new chapter for cricket on the island, underpinned by a commitment from the new ownership group to sustainable economic growth, cultural celebration, and elite sporting development.

Backed by a US-based investment group with a proven track record in sports infrastructure and technology, the Kingsmen franchise is structured as a long-term partnership with Jamaica.

The ownership group, which recently invested in a franchise in the Pakistan Super League, plans to leverage its experience to build sports tourism, foster local enterprise, and generate year-round economic activity tied to cricket and entertainment.

“Our vision for Jamaica goes far beyond match days,” said Fawad Sarwar, group president of Kingsmen Sports Enterprise.

“This franchise is designed to act as an economic engine, creating employment, supporting local businesses, and positioning Jamaica as a global hub for cricket, culture, and sportainment.”

The new franchise is projected to generate a significant economic impact, boosting hotel occupancy, local staffing, and vendor partnerships both during and outside the CPL season.

In a key commitment, the team will prioritise Jamaican suppliers, service providers, and creatives to ensure that investment circulates directly within the local economy.

Central to the Kingsmen’s philosophy is a deep respect for Jamaican identity. The franchise intends to embrace the CPL’s reputation as the “Biggest Party in Sport” by integrating the island’s renowned music, food, fashion, and community spirit into the matchday experience.

Crucially, the investment also focuses on the future of the sport. Kingsmen has committed to building a development bridge for Jamaican cricketers, linking grass-roots programmes to professional pathways.

Investment in academies, data-driven scouting, and youth engagement will ensure that local talent remains central to the franchise’s long-term success.

“This is about creating opportunity,” Sarwar added. “Opportunity for young Jamaican cricketers, for entrepreneurs, for artists, for hospitality workers, and for communities that see cricket as both heritage and future.”

The launch of the Jamaica franchise is a key part of Kingsmen Sports Enterprise’s broader global cricket strategy, which combines world-class infrastructure with community-first investment models.

In Jamaica, that strategy comes with a clear promise: the team will belong to the island, its culture, and its people.

Further details on the team’s identity, community initiatives, and launch events are expected to be announced in the coming months ahead of the 2026 CPL season.